wenty years ago, Karim Barkawi started a nice little consulting firm to advise manufacturers on supply chain management.
In 2007, Barkawi and his team started to notice that all of his firm’s clients in the phone-making business had the same warranty obligations.
This meant they all had to do things like handle calls from customers, gadget repair, and shipping logistics.
These were all things Barkawi’s clients weren’t especially good at. It wasn’t their core competency.
These clients were good at designing and building gadgets, not handling cranky customers on the phone.
So Barkawi started a new company, B2X. Its mission was to be the company all those smartphone-makers could use to outsource their customer service, phone repair, and logistics. Barkawi based the company in Munich.