If you plan on developing a new idea or product, it is to your benefit to research and identify any significant unmet needs your customer base may have. This will ultimate lead to a stronger product. 💪
What is your customer base? 🤔 Learn why knowing your customer base is so important, both as a general practice and in the eyes of investors.🧠
#SBIR proposals entail a lot of market research. You will need to outline who your competition is, why your product is better and use industry trends and market changes to forecast your addressable market. A few key areas of focus can go a long way to help make market research accurate and predictive.
Customer discovery is the first step toward market validation and #commercialization. Learn about the process as well as some resources that could help guide you through the process.💳