Significant Unmet Needs and How to Recognize Them

  • March 2, 2021

If you plan on developing a new idea or product, it is to your benefit to research and identify any significant unmet needs your customer base may have. This will ultimate lead to a stronger product. 💪

SBIR Proposal Prep: Recent & sizeable changes in the market

  • August 31, 2020

#SBIR proposals entail a lot of market research. You will need to outline who your competition is, why your product is better and use industry trends and market changes to forecast your addressable market. A few key areas of focus can go a long way to help make market research accurate and predictive.

What is Customer Discovery?

  • June 8, 2020

Customer discovery is the first step toward market validation and #commercialization. Learn about the process as well as some resources that could help guide you through the process.💳

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