Know Your Competitive Advantage

  • October 14, 2020

Do you know your competitive advantage? If you plan on pitching to investors or applying for #federal #funding, you should. 🏧

Why Customer Discovery Is Important Prior to SBIR

  • September 28, 2020

Customer discovery is the foundation for all subsequent commercialization and marketing plans. Make sure you complete you customer discovery well in advance before applying for #SBIR ⏰

SBIR Preparation: What Does Your Online Presence Say About You?

  • September 21, 2020

Type your name or your company’s name into a web search. What comes up? Do you like what you see? 👀 In the digital age, a professional web presence is key to winning customers and investors and is an important thing to consider before you apply for #SBIR.

In Prep for SBIR: What Is TAM?

  • September 14, 2020

What is TAM? And how does it relate to #SBIR proposals? The Total Addressable Market is an important aspect of any business plan.

SBIR Proposal Prep: Recent & sizeable changes in the market

  • August 31, 2020

#SBIR proposals entail a lot of market research. You will need to outline who your competition is, why your product is better and use industry trends and market changes to forecast your addressable market. A few key areas of focus can go a long way to help make market research accurate and predictive.

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