In Prep for SBIR: what is SAM?

  • August 17, 2020

SAM or Serviceable Addressable Market is one of the key #commercialization terms to know BEFORE you apply for #SBIR. The reviewers will ask for market evaluations and financial forecasts, so be ready!💸

In Prep for SBIR: What is TM?

  • July 8, 2020

What is Total Market? One of the very important marketing strategies you can use to capture your market segment and forecast your future revenue. #SBIR reviewers want to see applicants who are well versed in #commercialization procedures, so learn all you can before you apply!🧠

In Prep for SBIR: TAM, SAM, and TM

  • July 6, 2020

When writing a #commercialization plan for #SBIR it helps to learn all you can about marketing and income forecasting methods. Learn about TAM, SAM, and TM and the role they all play in the market share you capture.

What is Customer Discovery?

  • June 8, 2020

Customer discovery is the first step toward market validation and #commercialization. Learn about the process as well as some resources that could help guide you through the process.💳

End-User Vs. Target Customer

  • June 3, 2020

Do you know the difference between target customers and end-users? There is an important distinction to be made between the two when discussing #commercialization plans. 🚧

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