make your emails to funding agencies clear and impactful

Funding and the art of generating impactful emails

  • December 7, 2023

As a small business owner seeking funding, you know that funding agencies receive numerous emails daily. To make your message stand out, it’s important to be impactful. Be clear and concise about the purpose of your email. Highlight the key points that make your business or project unique. Focus on the value proposition and potential returns they can expect for providing funding. Keep the email brief and ensure it can be easily read and understood within a few minutes.

Emailing funding agencies

When crafting your email, start with a clear subject line that summarizes the purpose of your message to help the recipient quickly understand what your email is about. Additionally, this will ensure that it doesn’t get lost in their inbox. Once you have their attention, clearly articulate your business or project’s unique value proposition. What sets you apart from the competition? Is there a problem you are solving? What makes your solution better than others in the market?

Proving potential ROI to funding agencies

In addition to highlighting your unique value proposition, it’s important to be transparent and forthcoming about your business’s financials and growth potential. Investors want to know that their money is going toward a business with the potential for high returns. Include financial projections and growth plans in your email so that funding agencies can make an informed decision about whether or not to invest in your business.

Personalized and clear communication

It is critically important to be clear and concise in your email. However, it’s also important to personalize your message as much as possible. Research the investor or funder you’re contacting and tailor your email to their interests and investment preferences. Mention common connections or mutual interests. This can help build a rapport. This will also show that you’ve done your homework and are serious about working with them.

Finally, when closing out your email, include a clear call to action. What do you want the funding agency to do next? Maybe it’s setting up a call to discuss matters further or scheduling a meeting to pitch in person. Make it clear what your next steps are and how they can get involved.

Clear communication is key to being heard as a small business owner seeking funding. Articulate your unique value proposition. Be transparent about your business’s financials and growth potential. Personalize your message to increase your chances of funding. In addition, be sure to include a clear call to action.

Ready To Take the Next Step?

We assist our clients in locating, applying for, and evaluating the outcomes of non-dilutive grant funding. We believe non-dilutive funding is a crucial tool for mitigating investment risks, and we are dedicated to guiding our clients through the entire process—from identifying the most suitable opportunities to submitting and managing grant applications.