As a small business owner spending time seeking non-dilutive funding, communication with funders is a critical component of the grant life cycle. From pre-application to securing sponsorships and thanking donors, effective communication can make all the difference in securing the funds you need to grow and succeed.
One of the first steps in seeking non-dilutive funding is to request a meeting with potential funders. Whether it’s an individual investor or a funding organization, reaching out to schedule a meeting can be nerve-wracking. However, it’s important to remember that funders are often eager to hear from potential grantees and may be more than willing to meet with you.
When requesting a meeting, it’s essential to be clear and concise. Explain who you are, what your organization does, and why you are seeking funding. Be sure to include any relevant information about your program or project that may pique the funder’s interest. Finally, make it easy for the funder to schedule a meeting by offering a few potential dates and times that work for you.
Once you’ve secured a meeting, it’s time to prepare. Do your research on the funder to learn more about their priorities and interests. Consider what they may be looking for in a grantee and how your program or project aligns with their goals. Prepare a clear and compelling pitch that highlights the impact of your work and the benefits of funding it.
During the meeting, be sure to listen carefully to the funder’s questions and concerns. If you don’t know the answer to a question, don’t be afraid to say so. Instead, offer to follow up with the information they need. Remember that the meeting is an opportunity to build a relationship with the funder, so be authentic, personable, and professional.
After the meeting, be sure to follow up promptly with a thank-you note. Use this opportunity to reiterate why your program or project is a good fit for the funder and to express your gratitude for their time and consideration. If the funder requests additional information, be sure to provide it promptly and thoroughly.
Once you’ve submitted your application for funding, communication with the funder doesn’t end there. If the funder requests additional information or clarification, respond promptly and respectfully. If you receive an award, be sure to express your gratitude and provide regular updates on your progress.
Throughout the entire grant life cycle, effective communication with funders is essential. By being clear, concise, and compelling in your outreach, prepared and authentic in your meetings, and prompt and respectful in your follow-up, you can build strong relationships with funders and increase your chances of securing the funding you need to succeed.
We work with high-growth startups and organizations that support the startup and innovation ecosystem. We build highly specific non-dilutive funding menus, provide proposal preparation services, and measure outcomes of funding through evaluation. Schedule a consult call with us HERE.