In Prep for SBIR: what is SAM?

  • August 17, 2020

SAM or Serviceable Addressable Market is one of the key #commercialization terms to know BEFORE you apply for #SBIR. The reviewers will ask for market evaluations and financial forecasts, so be ready!💸

End-User Vs. Target Customer

  • June 3, 2020

Do you know the difference between target customers and end-users? There is an important distinction to be made between the two when discussing #commercialization plans. 🚧

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