Project Team

Building a project team takes careful consideration and planning. Learn what reviewers are looking for in a research team.

In Prep for SBIR: what is SAM?

SAM or Serviceable Addressable Market is one of the key #commercialization terms to know BEFORE you apply for #SBIR. The reviewers will ask for market evaluations and financial forecasts, so be ready!💸

End-User Vs. Target Customer

Do you know the difference between target customers and end-users? There is an important distinction to be made between the two when discussing #commercialization plans. 🚧