In Prep for SBIR: What is TM?

  • Wednesday, July 8th, 2020 8:00 am

What is Total Market? One of the very important marketing strategies you can use to capture your market segment and forecast your future revenue. #SBIR reviewers want to see applicants who are well versed in #commercialization procedures, so learn all you can before you apply!๐Ÿง 

In Prep for SBIR: TAM, SAM, and TM

  • Monday, July 6th, 2020 8:00 am

When writing a #commercialization plan for #SBIR it helps to learn all you can about marketing and income forecasting methods. Learn about TAM, SAM, and TM and the role they all play in the market share you capture.

What is Customer Discovery?

  • Monday, June 8th, 2020 8:00 am

Customer discovery is the first step toward market validation and #commercialization. Learn about the process as well as some resources that could help guide you through the process.๐Ÿ’ณ

End-User Vs. Target Customer

  • Wednesday, June 3rd, 2020 8:00 am

Do you know the difference between target customers and end-users? There is an important distinction to be made between the two when discussing #commercialization plans. ๐Ÿšง

In Prep for SBIR: Market Size and Noteworthy Trends

  • Friday, May 1st, 2020 8:00 am

There are a lot of things to consider before you apply for #SBIR. Your #commercialization plan can set you apart from your competition, especially if you take into account the importance of your market size and industry trends.๐Ÿ“Š

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