Significant Unmet Needs and How to Recognize Them

  • March 2, 2021

If you plan on developing a new idea or product, it is to your benefit to research and identify any significant unmet needs your customer base may have. This will ultimate lead to a stronger product. 💪

SBIR Proposal Prep: Recent & sizeable changes in the market

  • August 31, 2020

#SBIR proposals entail a lot of market research. You will need to outline who your competition is, why your product is better and use industry trends and market changes to forecast your addressable market. A few key areas of focus can go a long way to help make market research accurate and predictive.