In Prep for SBIR: What is TM?

What is Total Market? One of the very important marketing strategies you can use to capture your market segment and forecast your future revenue. #SBIR reviewers want to see applicants who are well versed in #commercialization procedures, so learn all you can before you apply!🧠

In Prep for SBIR: TAM, SAM, and TM

When writing a #commercialization plan for #SBIR it helps to learn all you can about marketing and income forecasting methods. Learn about TAM, SAM, and TM and the role they all play in the market share you capture.

What is Customer Discovery?

Customer discovery is the first step toward market validation and #commercialization. Learn about the process as well as some resources that could help guide you through the process.💳

End-User Vs. Target Customer

Do you know the difference between target customers and end-users? There is an important distinction to be made between the two when discussing #commercialization plans. 🚧

Grant Professional Association Code of Ethics

The Grant Professional Association (#GPA) is an association of grant writing professionals that are bound by a strict code of ethics and conduct. If you think values are important, find your next grant writing professional through GPA 😇.