What is Customer Discovery?

Customer discovery is the first step toward market validation and #commercialization. Learn about the process as well as some resources that could help guide you through the process.💳

End-User Vs. Target Customer

Do you know the difference between target customers and end-users? There is an important distinction to be made between the two when discussing #commercialization plans. 🚧

Grant Professional Association Code of Ethics

The Grant Professional Association (#GPA) is an association of grant writing professionals that are bound by a strict code of ethics and conduct. If you think values are important, find your next grant writing professional through GPA 😇.